Offering courses in Adeleide, Australia, Ride-A-Bike Right is expanding into video tutorials and online courses to bring cycle safety education to more locations around the globe.
We needed to show two different types of visitor the most relevant information for them. Locals need to have access to the details of in-person classes in Adeleide, the same classes that have always be taught, whereas web visitors from further afield need to be told about the online video tutorials. We found a balance between the two goals.
We were also tasked with setting a new more modern tone with a fresh design, replacing branding from over a decade ago when the business was focussed much more towards classes specifically for children. The new look and feel doesn't take anything way from the goal of letting parents know that kids riding classes are available – but it will also appeal to adults too.
Coach Jennifer Condolo's most recent project helps guide people towards living a more conscientious life. She offers workshops and personal sessions for this purpose.
Through branding and a web design that is both calming and feminine, and a list-building website strategy built around offering samples of free guidance to turn leads into clients, Jennifer has been successful in growing this side of her business.
She is now posed to begin offering online courses and workshops through a membership site.
We love cupcakes and jumped at the chance to take on this project! Gina doesn't just make any cupcakes, she makes the super premium kind – gourmet ingredients leading to gourmet cupcakes.
Gina came to us with a plan – she wanted a website that was better than any of her local competition. If she could outshine them in sales and marketing with a professionally designed platform, she'd draw in more (and higher paying) customers for her cupcakes. Repeat business would be secured because of the quality of the products – but that quality needed to be presented.
For WhiteBox Bakery our plan was to just get out of the way, to let the cupcakes sell themselves. We built a photo-heavy catalog/portfolio type structure for the website so Gina could easily add and remove flavors, assign them to categories, add prices, etc. as needed. On every individual cupcake page you are bombarded with yet more flavors. They all lead to an order form.
HISA is a 60 year old hydrochemical company who supply major South American-based mining, energy and argicultural companies with services relating to industrial-scale water treatment.
This stunning website grabs visitors attention with a large looped video background of clean, natural running water covering most of the screen, drawing you in to find out more about the company and the industries they supply.
The target visitor is often a lead who has already had contact with HISA and has been refered to the website to review technical documents related to specific services supplied to their industry. We made it easy to navigate to find the needed information, but with customizations to WordPress we also made it very easy for HISA to build up a library of tech specs and assign them to industries listed on the website.
We don't get to do many hotel websites, so we jumped at the chance to implement this one for a 3-star hotel with a very high client turn over. The vast majority of their clients arrive pre-booked through partnerships with tour operators, but the hotel is keen to diversify and not over-depend on their exisitng partnerships.
The hotel now wants to attract new customers using its website and we needed to define a strategy around doing this. As a hotel in a city, where of course the hotel itself is not the destination, we decided to market the hotel as the means to access attractions, focusing on the attractions and how easy it is to get to them from the hotel.
Following on from this idea, we added a travel blog, where the hotel staff will add posts about recent cultural and tourist events. Not only does this serve as a means to promote the local attractions accesible from the hotel in more detail, but, we also creates the (correct) impression that the hotel staff are experts.
Elizabeth Murphy offers life coaching for professional women. To capture new leads she offers a free consultation with the expectation that this will lead to the purchase of a monthly package. We decided that the main call-to-action ought to be a booking button taking visitors to a scheduling platform. With very few clicks, the complimentary consult is booked.
The website also provides additional information about both Elizabeth and her services. A video on the home page and short to-the-point ‘about me’ page do this with little effort. Two additional pages for her main coaching packages also link directly to a scheduling platform.
Complete Performance Coaching is a website for Rebecca Smith, a mindfulness coach who helps athletes and performers achieve their very best. Waqa Studios acted as a subcontractor to create a solid brand and a website that would draw attention.
The final website pulls people in with strong visuals, draws people down the page to an opt-in form for client capture and then to category/client type keyword buttons that resonate with key visitor types.
Looking great on all devices, the website turns heads with its distinctive branding, and achieves its aims with its functional design.
We also developed the branding. The logo that represents action, confidence and strength. The star shape is reminiscent of a karate power pose with incorporated arrows that suggest movement and dynamism. The typeface is solid, strong and unmoving, counterbalancing the graphic element.
Money matters, financial literacy is important. Zaptitude aims to improve financial literacy through its paid publications.
To direct visitors towards our goal we'll rely heavily on our primary call-to-action:- a mailing list subscription with two freebies for signing up, weekly tips and tricks straight to subscribers inbox and importantly, the first two chapters of the main product for free.
As well as the standard features included in every One Week Website package, extras added include a custom events area showing upcoming and and past appearances for finance geek and Zaptitide owner Peita.
We also built a sales pages for the first and second book of the Finance Action Hero series.
We're here if you need us.