We love cupcakes and jumped at the chance to take on this project! Gina doesn't just make any cupcakes, she makes the super premium kind – gourmet ingredients leading to gourmet cupcakes.
Gina came to us with a plan – she wanted a website that was better than any of her local competition. If she could outshine them in sales and marketing with a professionally designed platform, she'd draw in more (and higher paying) customers for her cupcakes. Repeat business would be secured because of the quality of the products – but that quality needed to be presented.
For WhiteBox Bakery our plan was to just get out of the way, to let the cupcakes sell themselves. We built a photo-heavy catalog/portfolio type structure for the website so Gina could easily add and remove flavors, assign them to categories, add prices, etc. as needed. On every individual cupcake page you are bombarded with yet more flavors. They all lead to an order form.
An early-education provider, Bright Beginnings Academy needed a design that was as modern and dynamic as they are. Our research told us that parents would generally choose one private preschool over another based on photos of children interacting with each other and staff, as well as photos of children using the facilities. This made it an easy decision to include a large photographic area on the homepage.
The main call-to-action was to get parents to schedule a tour and this is the most prominent feature in the header. It also features as the first of three secondary calls-to-action in the first main block of the homepage, and elsewhere in key locations.
With their new website the academy has been able to promote their two locations and allow parents to book tours of their facilities using a variety of devices.
HISA is a 60 year old hydrochemical company who supply major South American-based mining, energy and argicultural companies with services relating to industrial-scale water treatment.
This stunning website grabs visitors attention with a large looped video background of clean, natural running water covering most of the screen, drawing you in to find out more about the company and the industries they supply.
The target visitor is often a lead who has already had contact with HISA and has been refered to the website to review technical documents related to specific services supplied to their industry. We made it easy to navigate to find the needed information, but with customizations to WordPress we also made it very easy for HISA to build up a library of tech specs and assign them to industries listed on the website.
We don't get to do many hotel websites, so we jumped at the chance to implement this one for a 3-star hotel with a very high client turn over. The vast majority of their clients arrive pre-booked through partnerships with tour operators, but the hotel is keen to diversify and not over-depend on their exisitng partnerships.
The hotel now wants to attract new customers using its website and we needed to define a strategy around doing this. As a hotel in a city, where of course the hotel itself is not the destination, we decided to market the hotel as the means to access attractions, focusing on the attractions and how easy it is to get to them from the hotel.
Following on from this idea, we added a travel blog, where the hotel staff will add posts about recent cultural and tourist events. Not only does this serve as a means to promote the local attractions accesible from the hotel in more detail, but, we also creates the (correct) impression that the hotel staff are experts.
Elizabeth Murphy offers life coaching for professional women. To capture new leads she offers a free consultation with the expectation that this will lead to the purchase of a monthly package. We decided that the main call-to-action ought to be a booking button taking visitors to a scheduling platform. With very few clicks, the complimentary consult is booked.
The website also provides additional information about both Elizabeth and her services. A video on the home page and short to-the-point ‘about me’ page do this with little effort. Two additional pages for her main coaching packages also link directly to a scheduling platform.
Complete Performance Coaching is a website for Rebecca Smith, a mindfulness coach who helps athletes and performers achieve their very best. Waqa Studios acted as a subcontractor to create a solid brand and a website that would draw attention.
The final website pulls people in with strong visuals, draws people down the page to an opt-in form for client capture and then to category/client type keyword buttons that resonate with key visitor types.
Looking great on all devices, the website turns heads with its distinctive branding, and achieves its aims with its functional design.
We also developed the branding. The logo that represents action, confidence and strength. The star shape is reminiscent of a karate power pose with incorporated arrows that suggest movement and dynamism. The typeface is solid, strong and unmoving, counterbalancing the graphic element.
Colya Creates Clarity provides motivational recordings and blog posts to encourage, motivate and support busy women.
Nicolya's main calls-to-action are going to change in the weeks and months following the launch, with more of an emphasis placed on the sale of digital downloads when a shop is integrated. For launch the focus was on collecting leads via an opt-in form, presenting key services and displaying her subject knowledge via a blog.
We also worked with Nicolya to create her branding. We developed a personal branding strategy that straddled the line between personal and impersonal so the option exists to take it in different directions in the future.
Money matters, financial literacy is important. Zaptitude aims to improve financial literacy through its paid publications.
To direct visitors towards our goal we'll rely heavily on our primary call-to-action:- a mailing list subscription with two freebies for signing up, weekly tips and tricks straight to subscribers inbox and importantly, the first two chapters of the main product for free.
As well as the standard features included in every One Week Website package, extras added include a custom events area showing upcoming and and past appearances for finance geek and Zaptitide owner Peita.
We also built a sales pages for the first and second book of the Finance Action Hero series.
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