Collective Investing is a real estate investment firm that serves those working in the tech industry who are looking for passive investment opportunities but lacking the time to find or manage these themselves. Founded by two female software engineer entrepreneurs with real estate experience, they contacted Waqa Studios with a need for brand development and a web presence that would be able to emphasize their data-driven approach that is innovative to this space.
Collective Investing needed to emphasise their data driven and highly technical approach to the syndicated real estate investment niche they were targeting. This would be particularly appreciated by their target market of busy professionals that were missing out on investment opportunities in multifamily housing because of its extremely onerous research and management requirements.
Collective Investing’s branding was applied to a number of types of marketing materials. While it was principally designed for a digital medium it was versatile enough to be applied to printed materials too.
Collective Investing asked us to develop iconography for their business, similar to that of two other clients, Kacyra Family Foundation and IV Infusion Clinic. Using the visual style of the logomark, we created additional icons later used on their website.
Defining a Website Strategy
Waqa Studios worked with Collective Investing to identify that the main call-to-action should be to schedule a call, as all potential investors need to be vetted beforehand. Important too though was to vet those scheduling the call, so this call-to-action would be connected to a form that would help determine if the investor fit the profile, which in turn would connect to a CRM saving all of their details.
Helping the call-to-action do its job, we provide information at key stopping points on scrolling down the page to highlight the key reasons to invest, then direct visitors to schedule a call, and speak about the benefits of working with Collective Investing and then again direct to the call-to-action.
Collective Investing launched their website in 2020 in a post-pandemic environment that was potentially quite favorable for their investors. While the business is new, we’re confident that the strategy implemented will generate qualified leads.
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