Logo and website design.

As a small business, when a client sees you for a first time, you’ll want to look the part. Solid, established, professional. This is how you need to come across to make the right impression.

The nature of most business models today also means that you are unlikely to be able to sell your product or service on the first try. Instead, you’ll need to have more than one contact with the client before they can be persuaded. They’ll need to be able to remember you and differentiate you from the competition. This is where branding comes in.

Building a website to look beautiful is not what you should be focusing on. Looking good is a byproduct of the overall process going well and with the website strategy devoting enough time and attention to branding and aesthetics. Looking good should be a given. But the main focus should be on building a website that gets results.

Whatever your objectives – whether it is to make sales, to get people to contact you, to present information clearly – your principal goal should be to have a website that does just that. Developing a website strategy is what we do best.