The purpose of a website strategy is to blend your business goals with the website design process. Remember, we’re not designing a website just to look pretty. We’re designing an interface that is usable and accessible, one that helps your business meet its objectives.
A plan that takes this into account is called a Website Strategy. At Waqa Studios, we consider defining this to be the most important step of any online venture… and it doesn’t matter whether you’re replacing an existing website or creating a completely new one. In many larger projects we’re involved in (if they involve building a website), the actual designing and building of the website itself can sometimes be a smaller task compared to everything that we do to plan for its success beforehand.