Filium is an online platform that connects psychologists with their patients. The team behind the platform, a mix of digital marketing experts and professional psychologists, won their seed capital in a competitive process after competing against a number of other startups.
Waqa Studios was asked to develop branding that would avoid tired cliches. We were able to create something that was different, something that wouldn’t scare patients away. We were able to incorporate organic lines, calming colors and curves as well as hints of the international symbol of psychology. The result for this startup is playful yet human-focused, without being clinical.