Early stage startups have a lot of people to please. Not only do you have to gain traction in a new market, but you have to be ready to change direction quickly and still sell your concept to investors in future rounds of funding.

A good foundation of branding and modular, adaptable web design is going to make your life easier.

Choose & Book It

We put our UI/UX skills to the test when we built this web application interface for a niche travel SaaS startup. For smaller hotel owners across Latin America, we had to design a hotel management system that would be good enough to replace any other they were using and simple enough to replace any paper-based system. For budget travellers and backpackers, we had to design a hotel search and booking system with appealing niche features to out-compete big players.

We were able to successfully hide the complexity of both of these systems behind good interaction design creating a highly usable interface.

UI/UX interface and storyboarding for niche travel company
Website for medical intravenous infusions

IV Infusion Clinic

Intravenous treatments for executives, athletes and socialites are all the rage right now. They allow people to power through stress while remaining healthy. This Australian medical startup, IV Infusion Clinic, asked Waqa Studios to develop a brand that would appeal to high-end clients. The resulting bright modern look is young and energetic, using colors that are associated with the medical field to convey medical professionalism, but in a way that is anything but bland or traditional.

Our Website strategy catered for both those who were familiar with IV treatments and those who hadn’t yet heard the buzz. We built a catalog system that let people browse through treatments that they hadn’t tried and get directly those they had. We can do this for you too.

Ask us how Case Study


Filium is an online platform that connects psychologists with their patients. The team behind the platform, a mix of digital marketing experts and professional psychologists, won their seed capital in a competitive process after competing against a number of other startups.

Waqa Studios was asked to develop branding that would avoid tired cliches. We were able to create something that was different, something that wouldn’t scare patients away. We were able to incorporate organic lines, calming colors and curves as well as hints of the international symbol of psychology. The result for this startup is playful yet human-focused, without being clinical.

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Speak to an expertExplore how we can work together to develop a strategy to brand your startup or develop a website that serves as a foundation for future growth and investment opportunities. We build websites for startups, whether you’re still in very early funding stages or entirely focused on your end customer, enter your contact information below and we’ll get back to you with more details.

Branding & Identity
Startup Branding & Identity

Your branding defines who you are, what you do and what you represent. It sets you apart from the competition and should tell people at a glance why you're better. We'll engage with you through a discovery process to understand your business, its goals and its target audience. We'll then map out a brand strategy that gives you with a visual identity to show to the world.

Who is this for?

For a new business to make the right impression on its target market. Or even an existing business that understands the importance of image and first impressions when rebranding.