While the number of medicinal cannabis prescriptions continues to rise, medical doctors from Melbourne founded MediCannabis, a private clinic specialising in cannabis-based treatments. Tasked with branding the startup, Waqa Studios created an appropriately professional identity and went on to develop a website design that helped directed interested patients to the clinic.
There was a lot of discussion on the topic of just how green the branding should be and how if we overuse the color we might fall into the trap of it being very cliché. While green was needed to emphasis the natural properties of the green plant in question, we decided, for reasons of differentiation with other brands, to use green as a major supporting color but not to overuse it.
A similar discussion ensued over the use of iconography shaped like a cannabis leaf. Iconic and instantly recognizable, the shape is a brand unto itself and we decided it was necessary. But, in order to distinguish our leaf from others, we adapted the shape to fit the typeface used in the logo, giving it a different and unique look.
The logo is comprised of an icon and the name of the business, MediCannabis. We integrated a typeface that feels both angular and organic. We feel the angled typography lends itself well to the concepts “science” and “professionalism” and away from some of the first, perhaps negative, connotations that might otherwise come to mind with “cannabis”. The modified cannabis leaf icon integrates well with the MediCannabis typeface as both are angular in nature.
Defining a Website Strategy.
The main goal of the website is to serve as in information platform about the treatments on offer at MediCannabis and in doing so gain top positions in search engines so that potential patients are able to find this information and then visit the clinic.
Access to treatment information, organized by ailments, has been made very easy to find and navigate, arming patients with the information they need before visiting the doctor.
Strategic access to booking functionality is located at key points throughout the website so that visitors can immediately book an appointment with a doctor at MediCannabis.
These guys are great, really they are. I have a technology background and I gave them a hard time just to be sure they are up-to-scratch. Truth is, I work on A LOT of projects, and I work with LOTS of people, and when it comes to design or development these guys are the right choice. Mostly for the sheer quality of communication and understanding. They just get me. And, for a busy person such as myself, that’s just bliss.David HabibiGeneral Manager, Pro Wellness Health Centre, Australia.
Want to read about more projects like MediCannabis?
If you have a similar project in mind and would like to receive additional case studies not shown online, complete the form below indicating a project type to receive our portfolio PDF.