Bad taste or just promoting social awareness? Praised by some as a way to build consciousness of the importance of social distancing during the coronavirus pandemic and criticized by others as as cheap attempt to cash in on the disaster sweeping the globe, brands have been making some changes to their identity. What do you think?
Volkswagen Group
Audi and VW logos practice social distancing as part of a new campaign on social media.
Chiquita
Miss Chiquita is working from home and isn’t available for her regular appearance. Chiquita Brands International posted this version of their logo without Miss Chiquita saying, ‘I’m already home. Please do the same and protect yourself.’
TimeOut
Global lockdowns mean TimeOut becomes TimeIn. Both London and NYC magazine editions feature the new look. Acknowledging the sad reality that most businesses and events they’d normally feature are closed at this time, they say they will shift their focus to takeout and delivery services as well as online events and things to do at home.
Coca Cola
Coca Cola practices social distancing and adds a message typical of their feel-good slogans of the past.
McDonald’s
McDonald’s golden arches keep their distance. In some parts of the world McDonald’s has completely shut down its business, while in others they are currently only offering delivery services.
Whatever your own thoughts about this emerging trend, it’s fascinating to see well known brands modified in this way. Social distancing logos. Who’d have thought?
