Should your brand colors be decided by your personal preferences, or should they match your business’s goals and the impression you want to make on your clients?

According to ColorMatters, marketing research indicates that over 80% of visual information is related to color. It is often the most memorable element of your branding. When working with us to define your brand’s message, bare the following in mind.


1: Blue

Inspires: Trust, Responsibility, Security and Friendliness.
Used By: Facebook, PayPal, Skype, Ford


2: Green

Inspires: Nature, Money, Balance, Energy, and Health.
Used By: Starbucks, Animal Planet, John Deere


3: Orange

Inspires: Joy, Excitement, Aggression and Action.
Used by: Fanta, Nickelodeon, Soundcloud


4: Brown

Inspires: Comfort, Organic, Friendliness, and Dependable.
Used By: Hershey’s, Organickidz, UPS


5: Black

Inspires: Power, Class, Elegance, Grief and Prestige.
Used by: Johnnie Walker, Chanel, Nike


6: Pink

Inspires: Femininity, Love, Gentleness and Romance.
Used by: Victoria’s secret, Barbie, SUPRÉ


7: Purple

Inspires: Creativity, Dignity, Authority and Wisdom.
Used By: Yahoo, Hallmark, Cadbury


8: Red

Inspires: Passion, Anger, Danger, Energy and Attention.
Used by: Coca Cola, Canon, Levi’s, Virgin


9: Yellow
Inspires: Happiness, Joy, Dynamism, Remembrance
Used by Caterpillar, Sprint, Livestrong

Stuart S.

Stuart is Technical Director and Managing Director at Waqa Studios.