Color psychology and branding
Should your brand colors be decided by your personal preferences, or should they match your business’s goals and the impression you want to make on your clients?
According to ColorMatters, marketing research indicates that over 80% of visual information is related to color. It is often the most memorable element of your branding. When working with us to define your brand’s message, bare the following in mind.
Inspires: Trust, Responsibility, Security and Friendliness.
Used By: Facebook, PayPal, Skype, Ford
Inspires: Nature, Money, Balance, Energy, and Health.
Used By: Starbucks, Animal Planet, John Deere
Inspires: Joy, Excitement, Aggression and Action.
Used by: Fanta, Nickelodeon, Soundcloud
Inspires: Comfort, Organic, Friendliness, and Dependable.
Used By: Hershey’s, Organickidz, UPS
Inspires: Power, Class, Elegance, Grief and Prestige.
Used by: Johnnie Walker, Chanel, Nike
Inspires: Femininity, Love, Gentleness and Romance.
Used by: Victoria’s secret, Barbie, SUPRÉ
Inspires: Creativity, Dignity, Authority and Wisdom.
Used By: Yahoo, Hallmark, Cadbury
Inspires: Passion, Anger, Danger, Energy and Attention.
Used by: Coca Cola, Canon, Levi’s, Virgin
Inspires: Happiness, Joy, Dynamism, Remembrance
Used by Caterpillar, Sprint, Livestrong