In today’s fast-paced digital landscape, small and medium-sized businesses (SMBs) rely on efficient productivity tools to streamline their operations and enhance collaboration. Several app suites have emerged as popular choices, each offering unique features and benefits. In this article, we will compare and contrast the features of Google Apps, Microsoft 365, Zoho, and Proton’s App Suite to help SMBs make an informed decision about the most suitable solution for their needs.

Google Apps:

Google Apps, now known as Google Workspace, provides a suite of cloud-based productivity tools. Key features include:

Collaboration and Communication: Google Drive enables seamless document sharing and real-time collaboration, while Gmail offers reliable email services with extensive storage capabilities.

Productivity Tools: Google Docs, Sheets, and Slides provide cloud-based alternatives to Microsoft Office applications, allowing users to create, edit, and store documents online.

Integration: Google Apps integrates smoothly with other Google services, such as Google Calendar, Google Meet, and Google Chat, promoting efficient communication and scheduling.

Mobility: With a robust mobile app ecosystem, Google Apps enables users to access and work on files from any device with internet connectivity.


Microsoft 365:

Microsoft 365, formerly Office 365, is a comprehensive suite of productivity tools designed for businesses. Its notable features include:

Familiarity: Microsoft 365 offers a range of desktop applications, including Word, Excel, and PowerPoint, which have been widely used by businesses for years.

Cloud Integration: While Microsoft’s suite has a strong desktop focus, it also provides cloud-based file storage and sharing through OneDrive. Users can access files from anywhere and collaborate in real-time.

Collaboration: Microsoft Teams serves as a hub for communication, video conferencing, and file sharing, enhancing collaboration within teams.

Customization and Scalability: Microsoft 365 allows businesses to tailor their plans and features based on their specific needs, making it a flexible solution for SMBs.



Zoho offers a comprehensive suite of cloud-based applications designed specifically for businesses. Noteworthy features include:

Suite Integration: Zoho provides a suite of tightly integrated applications, including CRM, project management, invoicing, and collaboration tools, allowing businesses to manage multiple aspects within a single ecosystem.

Customization: Zoho’s suite is highly customizable, enabling businesses to adapt the applications to their unique workflows and requirements.

Affordability: Zoho offers competitive pricing plans, making it an attractive choice for SMBs with budget constraints.

Automation: Zoho includes automation features across various applications, reducing manual work and improving overall productivity.


Proton’s App Suite:

Proton’s App Suite is a secure and privacy-focused productivity suite, primarily known for its encrypted email services. Key features include:

Privacy and Security: Proton emphasizes user privacy, offering end-to-end encryption and advanced security measures to protect sensitive data.

Encrypted Communication: Proton Mail, their flagship product, provides encrypted email services, ensuring secure communication within and outside the organization.

Calendar and Drive: Proton’s App Suite also includes a calendar and drive, allowing users to manage their schedules and store files securely.

Focus on Privacy: While Proton’s suite is more limited in terms of applications compared to others, it offers enhanced privacy features that may be critical for businesses dealing with sensitive data. Find out more.



When selecting a productivity suite for small and medium businesses, various factors such as collaboration tools, integration options, customization, affordability, and privacy requirements need to be considered. Google Apps (Workspace) and Microsoft 365 provide feature-rich and widely adopted solutions, while Zoho offers a customizable suite at competitive prices. Proton’s App Suite stands out with its emphasis on privacy and security, making it an ideal choice for small businesses that prioritize the protection of sensitive data and want to differentiate themselves in the market. By understanding the unique needs and priorities of their business, SMBs can make an informed decision about the most suitable app suite that aligns with their goals and values.