Project Launch: Complete Performance Coaching
Complete Performance Coaching is a website for Rebecca Smith, a mindfulness coach who helps athletes and performers achieve their very best. Waqa Studios acted as a subcontractor to create a solid brand and a website that would draw attention.
Waqa Studios developed a logo that represents action, confidence and strength. The star shape is reminiscent of a karate power pose with incorporated arrows that suggest movement and dynamism. The typeface is solid, strong and unmoving, counterbalancing the graphic element.
The website was build with Inti Foundation, an open-source WordPress framework based on Foundation for Sites 6.
Care was given to define audiences, customer personas, and calls to action.
The final website pulls people in with strong visuals, draws people down the page to an opt-in form for client capture and then to category/client type keyword buttons that resonate with key visitor types.
Looking great on all devices, the website turns heads with its distinctive branding, and achieves its aims with its functional design.