WAQA Studios is pleased to announce an expansion of our marketing services in 2012.
Social media is quickly becoming the most important marketing channel for small businesses; in fact it has been so for some time now. No other medium exists that allows a business to directly interact with customers for such a small investment.
Facebook, Twitter, Google+, LinkedIn, Flickr, YouTube – the list is endless and all are packed with millions of people who have a need for your product or service but don’t yet know you exist!
Importance of Social Media
The Yellow Pages is dead, so are newspapers. Radio is an endangered species in the world of MP3s that have even taken over your car. TV viewing figures are down too as more and more people spend all their time with their eyes glued to a computer screen or a smart phone. Small businesses are stuck for a way to promote themselves that actually works.
In the United States, where 91% of small businesses are trying to make the transition to social media marketing according to Inc. Magazine, time spent on social media accounts makes up one out of every six minutes customers spend online.
World-wide, some 59% of Facebook users have “liked” a business on the platform and after having done so go on to receive updates straight to their timelines as often as these businesses post them. That is to say, a business could potentially interact with an individual to the same extent as their closest friends and family would.
According to an article by the New York Times, users state that they are more likely to buy if a business answers their questions on Twitter. This makes sense – bringing your business to their internet-enabled device can only make them connect with you on a more personal level and it allows a sales team to clear up any lingering doubts to get an instant sale.
This is why smart small businesses are moving their marketing budgets to social media. They know they can get a great return on their investment and are hiring social media mangers to assist them.
A Social Media Manager
Running your business is a tough job, it takes skill and passion, but most of all it takes time. Managing multiple social media profiles, posting updates, removing spam and interacting with customers also takes time. All too often the two cannot be handled by the same person or small group of people. For most small businesses it can be cost effective and time effective to hire a Social Media Manager.
A Social Media Manager will implement a social media strategy, develop brand awareness and generate traffic to your website with the goal of increasing your sales. Essentially this means getting your business noticed on social media platforms by increasing fans on Facebook, followers on Twitter and encouraging them to interact and spread your company’s message organically.
WAQA Studios’ comprehensive social media management outsourcing packages are a cost effective solution to your Web 2.0 marketing needs. To find out more, contact us today.