Project Launch: Filium
Filium is a platform that connects psychologists with patients through the modern world’s most popular medium of communication; the internet. The team behind the platform, made up of psychologists and web experts, were winners of Startup Perú and the seed capital that was offered as a prize.
Comprising a fusion of the international symbol for psychology, concepts of organic growth and calming colours/curves, the resulting isotype is also human-focused without being clinical.
The final logo continues the flowing calming tone of the brand.