Xperta began operating some 13 years ago on and like many small businesses were unable to dedicate the time and resources to branding their new company. Still, the process management consultancy has gone on to flourish, and has realised that in order to continue down the same path, it must renew its brand.
Waqa Studios was approached to rebrand the company, to refresh its look while keeping some elements similar enough to still be recognizable.
A lighter more vibrant green was introduced while the essence of the letter ‘X’ was maintained in the logo.
