SEO Genius… Ikea renames products after frequently googled problems that those products solve
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But while those ads were fairly subtle, its latest effort minces no words. “Retail Therapy” puts Ikea’s “Where Life Happens” campaign into blunt action with a website where products are renamed to match common Google searches in Sweden.
It’s a cheeky SEO play, but these aren’t just any queries. Each refers to a relationship problem and is tied to a product that can ostensibly solve it. Check the video out below.